Fewer clicks=more sales

Let’s face it, we’re busy. Even more busy than ever, it seems, these days. Just when I think I can’t get any busier, I surprise myself.

What that means, is, if I am able to do something quickly and efficiently, I’m going to do that. When Simon and I give workshops, we call this making it stupid easy. Please don’t misunderstand: I’m not saying that people are dumb. In fact, they are just busy. And you know as well as I do that if you have tried to do something online, and it took more time than you thought, or was more difficult than you thought, you likely gave up in a short amount of time.

For me, the power of social media, and the argument for having multiple social media streams (ie: a blog, Twitter, Facebook, YouTube), is that you meet people where they are. If my favorite social medium is Facebook, I should be able to access your company there. If it’s Twitter, ditto. It’s easy.

It therefore makes sense to me, that if we can make buying tickets really, really easy, that we may sell more of them. Which is why most theatre companies these days have multiple ways of buying tickets: by phone, on line, or in person. Folks can pick the method that works best for them.

Some companies are now developing applications to make tickets available though social media applications. For example, when Disney recently released Toy Story 3, you could buy them directly through Facebook.

Cosmetics giant Avon recently introduced a Facebook-based store for thier “younger” brand, Mark. They did this through a new app that is being developed by a San Fransisco-based company called Payvment.

As of this moment, I can’t find any theatre companies that are selling tickets through their Facebook page, but I’m thinking it’s not far away.

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