The Art of the Business

A blog dedicated to artists who are serious about their business.

How to post a calendar of events on your WP blog May 6, 2010

Filed under: Arts Marketing,Blogging,Business of Arts,Marketing Ideas — Rebecca Coleman @ 6:06 am
Tags: , ,

Simon and I did a workshop last week at the Alliance, and Amy, who attended, asked me how to post a calendar of events on her WordPress-hosted blog.

Amy, (and the rest of you!) here you go:

1. Go to Google and get an account if you don’t already have one (and if you don’t, I mean, come on, now!).  When you’re signed in, click on “Calendar.” You should create a new calendar for this that will ONLY be dedicated to your events.

2. Make the calendar public. You do this by clicking on the calendar’s “Settings” button (the triangle beside the calendar has this link). Click on the “Share this Calendar” tab at the top, then check the box marked “Make this Calendar public”

3. Now you need to get your Calendar’s RSS feed. Go back to “Calendar Details,” the first tab at the top. Under “Calendar Address,” click on the orange button marked XML, and copy the code that it generates.

4. Log in to your WordPress Blog, and go to Appearance–>Widgets. Drag and drop an RSS widget into your sidebar. Paste the code into that widget. You can give it a title if you like. Save and close.

5. Your calendar of events is now in your sidebar. It will look like this:

If you have a self-hosted WordPress blog, simply do a search for calendar widgets, and I’m sure you’ll find something that works for you.

add to del.icio.us : Add to Blinkslist : add to furl : Digg it : add to ma.gnolia : Stumble It! : add to simpy : seed the vine : : : TailRank : post to facebook

Advertisements
 

Building a website in WordPress April 16, 2010

Filed under: Arts Marketing,Blogging,Marketing Ideas,marketing with blogs — Rebecca Coleman @ 5:46 am
Tags: , ,

Ever since I wrote the post last week about the Belfry Theatre’s website, I’ve been getting lots of questions from folks about building their website in WordPress.

Creating a website in WordPress is a great idea, for a couple of reasons:

  • It’s essentially free
  • The interface is easy to learn
  • It allows you to integrate your blog and your website in the same page, and will help to drive up your Google Ranking

When creating your website in WordPress, you have two options, the same as if you were starting a blog:

  • WordPress Hosted
  • Self-Hosted

Today’s post is focused on how to start a WordPress-hosted blog or website. I will cover how to start a self-hosted site in a later post.

The WordPress Dashboard

To start a WordPress hosted blog, simply go to http://www.wordpress.com. You will first have to sign up for an account. Then, you can choose the name of your page. If you are using this for your website, ideally, you’d want to use the name of your business.

Your new URL will be http://yourname.wordpress.com. If you want to lose the ‘WordPress’, you have two options:

  • Buy your domain name (maybe you already have) and create a redirect (your internet hosting service can help you with this)
  • In your WP dashboard, click on ‘Settings’ and then ‘Domains’. For $15, WP will allow you to drop the ‘WordPress’ and map your domain, assuming it’s not already taken.

Now you can begin to build your site.

  • Decide what you’d like your site to look like. In your dashboard, click on ‘Appearance’ then ‘Themes’. You can browse through all the different themes and find one that suits your fancy. You may want to  look for a theme with a customizable header, so that you can integrate your logo and branding in there. Also, think about whether you want one or two sidebars. You can use your sidebar for your contact information, or to import your Twitter feed. At this moment, there are 85 themes to choose from.
  • Start to set up your ‘pages’. You probably currently have a website, or, if you don’t, think about what pages you’d like to have on your site. For example, you’ll want an ‘About’ page, a page devoted to your work, a contact page, and, of course, your blog. For each page you want to have on your blog, go to the ‘Pages’ menu and create a new one. You can populate it with content and copy, adding photos/video, etc. Your front page, the page that people see when they type your URL into thier browser, will be your blog.
  • Choose your widgets: one of the great advantages of having a WordPress page is the vast amount of widgets that are available to you. For example, you can use the Flickr widget to import your Flickr stream directly into the sidebar of your blog. To use widgets, go to the ‘Appearance’ menu on your dashboard, and click on ‘Widgets’. Choose which ones you want, and drag them into the sidebar.

I think starting a WordPress-hosted website or blog is a great option for someone who is just getting started. There are limitations, however, because you do have to work within the WordPress system. If you are just learning how to use WordPress, it might be a good option for you. Once you are more familiar with the interface, you might want to take the leap to a self-hosted WordPress site, which allows you much more freedom and creativity.

And is the topic of a future post…

Click for Part 2

add to del.icio.us : Add to Blinkslist : add to furl : Digg it : add to ma.gnolia : Stumble It! : add to simpy : seed the vine : : : TailRank : post to facebook