The Art of the Business

A blog dedicated to artists who are serious about their business.

Hoopla and Heartache over Reviewers August 23, 2010

The theatrosphere has been buzzing the last few days with controversy involving reviewers and what their rights are.

It all started out with this blog post that was published on August 17th. Mack D. Male’s friend, Sharon Yeo, who writes what is primarily a foodie blog called Only Here for the Food, had been asked, in a not especially nice manner, by the Artistic Director of a company who was producing at the Edmonton Fringe this year, to no longer attend or review any of their shows.

You can read all the posts and all the comments that come after for yourself. But for me, this brings up lots of interesting questions. The joy of the blogosphere, for me, is that anyone with a WordPress or Blogger or TypePad account can write about whatever topic they choose. I love that we have the power to create our own content. However, just because you have a blog, does that make you a reviewer? Or should we leave that job to the people who get paid to write reviews?

The second question this brings up for me is about addressing what is, essentially, a personal issue in a public forum. I’m not saying that Jeff Halsam was right in doing what he did, but I do think it was foolish of him to do it in such a public way. If I were his company’s publicist, I’d be freaking out, because this has all the makings of a PR nightmare.

As a publicist, I would never, ever turn down any kind of possible publicity, whether it’s from someone who gets paid to write reviews or not. A great example is Miss 604. If Rebecca writes a post on one of my clients, I know that post will be seen by thousands of people that day. Rebecca doesn’t get paid to write her primary blog, but her popularity is such that, even though she’s not a formal reviewer, I still welcome her to write because I know it will be excellent exposure.

What do you think? Do reviewers, formal or informal, have too much power? As a producer, do you have the right to tell them to sod off? (sorry, I’m in Australia right now).

As ever, I look forward to reading your comments below.

add to del.icio.us : Add to Blinkslist : add to furl : Digg it : add to ma.gnolia : Stumble It! : add to simpy : seed the vine : : : TailRank : post to facebook

Advertisements