The Art of the Business

A blog dedicated to artists who are serious about their business.

Repost: The “Sweet Spot” for Audience Development April 26, 2010

Everything I write about on this blog has one end goal: to help you to sell your work. More bums in seats. More CDs or paintings sold. And one way of doing that is to create relationships based on trust with your audience.

About a week ago, John McLachlan, whose blog I am really enjoying these days, put up a post called The “Sweet Spot” for Audience Development, where he talks about exactly that–how social media can allow us create an intersection of audience, artist and producer–in a spirit of interaction and connectivity.

Here’s an excerpt:

I work with a lot of artists and arts presenters and my background is as a touring artist who was booked by arts presenters. I remember what it was like to be virtually unknown, show up in a community and perform.

When you perform, you make a connection with an audience (at least you try). When that happens, you have magic and delight for all involved. When an artist opens up and lets an audience in on their art, a strong connection is made. In a sense, you become friends even though you’ve never met in person.

I’ve been thinking about how to extend that friendship to before and after the actual performance. Until recently, this was very difficult for artists.

Click here to read the rest of the post.

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