The Art of the Business

A blog dedicated to artists who are serious about their business.

Mid-week Tim-… er, Tid-Bits April 29, 2009

I have a couple of things to share with you today, mid-week. No real theme, just some things that have come across my desk that I thought were worthy of sharing. So, hopefully you get something out of them…

1. Where Did I Spend it All?? A free financial forum for Women: If you are living in Vancouver, are female, and feel like you are affected by the recession, or you have money issues, you should check this out!

Full Figure Theatre is pleased to present Where Did I Spend It All?, an open and frank discussion on how women feel about wealth, assets, personal worth, and our relationship with money. Produced with the generous assistance of the Vancouver Public Library, the forum, which is free, will take place May 6, at 7 pm in the Alma Van Dusen and Peter Kay rooms at the Central Branch of the VPL
Hosted by Heath, the panel will also include: Lori Bamber (Freelance Writer), Melanie Buffel (Money Skills Facilitator), Karin Mizgala (Financial Educator), and Tracy Theemes (Financial Advisor).

More info:

2. Mad Mimi Email Marketing: Any regular reader of my blog will hear me go on and on about two things: RENT and email marketing campaigns. I am single-handedly responsible for getting a bunch of Van Theatre companies to sign up for Constant Contact–I truly should be on a reward plan. While Constant Contact is certainly the industry leader, and it’s not-for-profit discount makes it attractive to theatre companies, it can be a tad, well, shall we say, busy? I prefer clean, simple graphics, so I often recommend IContact as an alternative. However, there’s now a new alternative to simple and clean: Mad Mimi. Check them out for yourself–prices are very reasonable, starting at $8/month.

3. Finally, I recently signed up for a PR Newsfeed, which I get daily, and it is rocking my world. This was an article that was highlighted in it  a couple of days ago. Published on  a blog called Conversation Agent, it’s called When is it a good idea to include Bloggers in your Media Outreach?, and here’s a sample:

I get my fair share of press releases every day – at the tune of 4-5 per day, in fact. The best word I can use to describe them by and large is unimpressive. “I think you’re fabulous” may seem like a good idea for a subject line, but if you cannot tell me why, as in what about my work makes you say that, you’re out.

That means you not only miss the mark on what I like to write about, you show lack of interest. It is clear I’m on a hit list, but there is no effort towards understanding why. The why is the reason your press release or pitch is going nowhere. Get that, and you will begin to have some success with bloggers’ outreach.

The best pitch is no pitch at all. The best pitch is in fact a conversation. One in which the writer can find a unique story to tell. One based on an ongoing relationship with someone who writes about a specific subject matter. If journalists and editors need to think about their readers, so do bloggers.

Do yourself a favor and read the rest. timbits

Now, if you’ll excuse me, I have the strangest craving for TimBits…

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