The Art of the Business

A blog dedicated to artists who are serious about their business.

Are Facebook Invites Dead? September 15, 2010

Okay, so I consider myself to be a social media enthusiast. I love it, I love talking about it, and learning new things.

So it hurts me to say this, but I am afraid that the Facebook invitation may be dead.

Here’s the thing: I get tons and tons of invitations. I have over 700 friends, and I like 250+ pages. All of that adds up to many, many events that I get “invited” to. And I’m really terrible at going through them and responding. It’s just a time thing–it’s a pretty low priority in my world, especially seeing as my theatre viewing is mostly limited to shows I am doing publicity for.

There’s one more thing: I have had producers in the past have hundreds of people RSVP “yes” to their Facebook invites and then be dismayed when less than half of them actually showed up at the box office.

Facebook invites, it goes without saying, are a bit lame. Because it’s easy to check the yes box when you don’t have to fork over any cash.

In my experience, only about 40% of the yesses on your RSVP list will actually translate into sales.

Applications to sell tickets directly through Facebook are currently happening, although these are not yet accessible to the little folks (read: us) just yet.

What do you think? Is the FB invite dead?

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