The Art of the Business

A blog dedicated to artists who are serious about their business.

New Social Media Workshop Dates March 17, 2010

Simon and I are back by popular demand (I’ve always wanted to say that)!

Rebecca Coleman and Simon Ogden are pleased to present their
immensely popular workshop:

Demystifying Social Media

Welcome To The New Marketing

Tuesday, April 27, 2010
9:30 a.m. to 12:30 p.m.   (Part 1)

Marketing our work has changed. We can no longer rely upon
purchasing advertising or looking for editorial coverage in traditional
forms of media like newspapers, radio, or TV. Using social media to
reach our audiences is becoming more and more important. But when
it comes to reaching your audience through social media, you can’t
use traditional methods of marketing. The game is entirely changed.

This workshop will cover the basics of social media marketing, how it
differs from traditional forms of marketing, how to join a social media
network, and the etiquette of the community.

Tuesday, April 27, 2010
1:30 p.m. to 4:30 p.m.    (Part 2)

Building on the morning’s session, the session will move from theory to practice
and share clear, concrete methods and tips for creating your marketing plan
using Facebook, E-mail newsletters, Twitter, Blogs, YouTube and Flickr.

“The facilitators were really keen to help us understand and offered good examples.”

“High energy, awesome visuals. It was exactly what I needed”

Facilitators:

Simon Ogden is a produced playwright and the managing director of Lyric Stage Project (LSP), an outgrowth of Lyric School of Acting. He is also thenmarketer and publicist for LSP, and actively promotes the industry of theatre
through his online theatre magazine The Next Stage.

Rebecca Coleman has been a freelance theatre publicist since 2001. An actor, writer and producer, since 2007, she has become increasingly interested in using social media to market the arts, and writes about the subject frequently on her blog, The Art of the Business. She is the author of The Guide to Getting Started With Social Media for Artists and Arts Organizations, which will be available for purchase for $19.95 at the workshop.

Cost: $50 (+GST) for Alliance members, $75 (+GST) for non-members

Registration: Advance registration and pre-payment are required for all Alliance workshops. We accept cash, VISA, MC, or cheque. Call our office at 604.681.3535 with a credit card number or drop by our office to register and make payment in person.

http://www.allianceforarts.com/workshops

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Demistifying Social Media: new date added! April 24, 2009

You can argue with me on this one, but I think, maybe, the two sweetest words in the English language are: sold out.

Simon Ogden and I got asked to do a workshop on using social media as a tool for marketing your art practice by our local Alliance For Arts and Culture, and it was embarrassing how fast we said, “hell, yeah!” The workshop was set for May 5, and I’m happy to report, that workshop is sold out. Us being the accommodating people we are, we promptly added a second date: May 12. So, if May 5 didn’t work for you, or you missed out on the first one, here’s your chance to check it out.

Read Simon’s post about his “Simonarer” here.

Read about the workshop and sign up for it here.