The topic of creating an audience for the future is one of keen interest to me. And is to a lot of folks who know that they will eventually rely upon the youth of today to fill our theatres tomorrow.
I came across this great article from The Miami Herald that talks about a new teen ambassador program that allows teens to attend one performance per month for free, in exchange for the teens writing reviews of the show and sharing them through their social networks.
It’s brilliant on many levels. I’ll be very interested to read the follow-up story.
The Art of the Business 