Part 1: 9 am-12 pm
Social Media Marketing Theory
The marketing game has changed. The internet’s offer of instant global communication has given us a new tool kit to reach our customers. To succeed in this new arena you first have to understand its language.
There’s no point in learning how to pull the levers until you know why you’re standing at the controls. In this morning session, the facilitators will discuss the paradigm shift in marketing from its traditional forms to the social internet. They will talk about what it means to join a social network, the etiquette required and how to choose the platforms that are right for you.
The facilitators have been using social media platforms such as Blogs, Twitter, Facebook and YouTube with measurable success for several years now, and will pass on the lessons they’ve learned. And they’ll examine the art of communicating and building relationships within this compelling new world.
Part 2: 1-4 pm
Theory into Practice
In this afternoon follow-up of the morning’s Introductory Workshop, you will move from theory to practice,as the facilitators share clear, concrete methods and tips for building your social media marketing plan using the most effective sites in the landscape of platforms: Blogs, Facebook, E-mail newsletters, Twitter, YouTube and Flickr.
This is where we will answer all those nagging questions about the weird and wonderful world of Social Marketing. The techniques may have changed but the abiding principle of Marketing is the same as it’s always been, and always will be: building relationships based on trust. And that is the heart of Social Media.
Both workshops take place at
The Alliance for Arts and Culture
100- 938 Howe Street
Each workshop costs $50 for members, $75 for non-members.