The Art of the Business

A blog dedicated to artists who are serious about their business.

April Workshops April 2, 2010

Filed under: social media,Workshops — Rebecca Coleman @ 6:15 am
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For some, April showers bring May flowers. For me, it brings four (yipes!) workshops:

Social media for Visual Artists (with Kris Krug)
Tuesday, April 13, 2010
4:00pm – 5:00pm
Diane Farris Gallery
1590 W 7th Street

Attention: This event is free of charge and limited to 35 people.
Please RSVP by email to facebook@dianefarrisgallery.com or by phone (604)737-2629 with Stacey.

Social Media and Web 2.0 is the newest and most exciting way to market your art work. But the choices are dazzling: Blogs, Facebook, Twitter, YouTube, Flickr–what’s best for you, and where do you start?

Kris Krug and Rebecca Coleman will introduce you to the new and exciting world of Social Media Marketing. This one-hour workshop will include:

* The theory behind social media and how it works
* A brief introduction to each of the main social media platforms, with examples of how you can use them for marketing your work
* A Q & A period, where Kris and Rebecca will address specific concerns from the audience.

Social Media for Artists
April 17, 1:30-4:30 pm
Richmond Cultural Centre
Art at Work is Richmond’s second annual arts symposium, a full day of professional development workshops and talks for members of the local arts and culture community.

More information

Demystifying Social Media (with Simon Ogden)

April 27
9:30-12:30 (Part 1)
1:30-4:30 (Part 2)
Alliance For Arts and Culture, 938 Howe St
$50 each for members, $75 for non-members

The marketing game has changed. The internet’s offer of instant global communication has given us a new tool kit to reach our customers. To succeed in this new arena you first have to understand its language.

There’s no point in learning how to pull the levers until you know why   you’re standing at the controls. In this morning session (to be followed by an advanced afternoon workshop with separate registration) the facilitators will discuss the paradigm shift in marketing from its traditional forms to the social internet. They will talk about what it means to join a social network, the etiquette required and how to choose the platforms that are right for you.

The facilitators have been using social media platforms such as Blogs, Twitter, Facebook and YouTube with measurable success for several years now, and will pass on the lessons they’ve learned. And they’ll examine the art of communicating and building relationships within this compelling new world.

More information

Teleclass: Can Artists Be Friends With Money? (with Shell Tain)
Tuesday, May 4th (yes, I know, it’s technically in May–but its very close to April 🙂 )
10:15am to 11:15 p.m. Pacific (1:15 p.m. to 2:15 p.m. Eastern)
Registration: at www.sensiblecoaching.com
Fee: FREE…your only cost for this teleclass is your regular long distance call charges.

As creatives, you just want to be creative!  You are passionate about your art, and you want to spend all of your time doing that.  You do not want to spend time thinking about how to pay the rent, how to market yourself, and how to create more income.  If you want to survive, thrive, and even prosper as an artist, you need to get clear about your relationship with money.
§        Does it feel like money is some mysterious thing that no one ever really explained to you?
§        Do you sometimes wish that you never had to think about money again?
§        Does crunching numbers sound about as fun as a root canal?
Money coach, Shell Tain will be with us to point out the money related road blocks that keep us stuck in the mindset of being starving artists.  Shell has a no-number-crunching approach to money that helps us see it in new ways.  You’ll leave this call with some new perspectives and ideas about you, money and about your relationship with it.
Together, these two will lead you towards untangling some of the money thinking that keeps road blocking you on your way to being both a creative and a prosperous artist.

The teleclass format is interactive.   When you register, you will receive a phone number and a PIN.  All you need to do is call the phone number at the time of the call.  When directed, punch in the PIN number and you will be on a conference type call with the other participants.  It’s that easy.

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New Social Media Workshop Dates March 17, 2010

Simon and I are back by popular demand (I’ve always wanted to say that)!

Rebecca Coleman and Simon Ogden are pleased to present their
immensely popular workshop:

Demystifying Social Media

Welcome To The New Marketing

Tuesday, April 27, 2010
9:30 a.m. to 12:30 p.m.   (Part 1)

Marketing our work has changed. We can no longer rely upon
purchasing advertising or looking for editorial coverage in traditional
forms of media like newspapers, radio, or TV. Using social media to
reach our audiences is becoming more and more important. But when
it comes to reaching your audience through social media, you can’t
use traditional methods of marketing. The game is entirely changed.

This workshop will cover the basics of social media marketing, how it
differs from traditional forms of marketing, how to join a social media
network, and the etiquette of the community.

Tuesday, April 27, 2010
1:30 p.m. to 4:30 p.m.    (Part 2)

Building on the morning’s session, the session will move from theory to practice
and share clear, concrete methods and tips for creating your marketing plan
using Facebook, E-mail newsletters, Twitter, Blogs, YouTube and Flickr.

“The facilitators were really keen to help us understand and offered good examples.”

“High energy, awesome visuals. It was exactly what I needed”

Facilitators:

Simon Ogden is a produced playwright and the managing director of Lyric Stage Project (LSP), an outgrowth of Lyric School of Acting. He is also thenmarketer and publicist for LSP, and actively promotes the industry of theatre
through his online theatre magazine The Next Stage.

Rebecca Coleman has been a freelance theatre publicist since 2001. An actor, writer and producer, since 2007, she has become increasingly interested in using social media to market the arts, and writes about the subject frequently on her blog, The Art of the Business. She is the author of The Guide to Getting Started With Social Media for Artists and Arts Organizations, which will be available for purchase for $19.95 at the workshop.

Cost: $50 (+GST) for Alliance members, $75 (+GST) for non-members

Registration: Advance registration and pre-payment are required for all Alliance workshops. We accept cash, VISA, MC, or cheque. Call our office at 604.681.3535 with a credit card number or drop by our office to register and make payment in person.

http://www.allianceforarts.com/workshops

 

Vancouver 2050: A Creative City February 26, 2010

Ah, I love social media. The networking opportunities are endless.

I was recently introduced to Sean Bickerton via Susan Weiss, neither of whom I have met in person, but am friends with through Facebook and Twitter.

Sean Bickerton is planning a very cool and interesting forum called Vancouver 2050: A Creative City. It takes place from 8:30 am to 1 pm on Saturday, April 24. As we move forward, post-Olympics and in the face of devastating arts cuts, we may well be asking, what’s next??

From Sean’s blog:

I’m pleased to announce Vancouver 2050: A Creative City! – a public Arts & Culture Forum moderated by Max Wyman and featuring addresses by Maestro Bramwell Tovey, Music Director of the Vancouver Symphony, and Norman Armour, Artistic Director of the PUSH Festival, with one additional speaker remaining to be confirmed.

Our three distinguished arts leaders will each present their vision of what Vancouver as a Creative Capital would look like in 2050, with a view to infrastructure, sustainability and the kind of innovation and enrichment of activities that could energize broader community engagement.

After those presentations, a high-level panel drawn from the arts, business and social profit sectors will discuss with the speakers the concepts they’ve presented, and then open the discussion up to include invited arts, business & community leaders and members of the public.

Our goal with this discussion is to bring leaders from the arts and business communities together in order to fully imagine Vancouver as a 21st-century Creative City with a correspondingly vibrant creative economy.

Click here to read the full post, and to contact Sean.

The forum is free. I hope to see you there!

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How to promote your theatre season on a shoestring budget February 12, 2010

Last summer, I was asked to give a workshop called “How to Promote Your Theatre Season on a Shoestring” at the  Mainstage Conference that’s thrown every year by Theatre BC. I did it, to a fairly small crowd, but everyone seemed happy. Then, the other day, I got this email, and I hope you will forgive me for sharing it with you:

I just wanted to let you know how much I appreciated your workshop at Mainstage. Bard in Your Own Backyard presented “Romeo & Juliet” for our second season of Shakespeare. Last year we did “Twelfth Night” and were pleased with attendance of just over 600 (Cranbrook is a small community). This year, we hoped to crack 700. We did posters in the usual spots in the community, a huge poster in the local mall, and a sandwich board of the huge poster that traveled the community. We did our facebook fan page, got professional photos, professional video that was also posted on YouTube, email, got 3 front page features with accompanying articles in the local paper, community service ads on local radio and regional CBC radio and television interview on our local cable station…all at NO COST. We did not buy any advertising at all (aside from posters). None. The result, total attendance of 1150 this year!!!!
So thank you so much for your expertise. There is much room for improvement, but what a fabulous start. Our director was skeptical to say the least of all this internet “stuff” but he is now a firm believer!!!
Thanks again.
Susan Hanson
Secretary of Bard in Your Own Backyard Productions
and Producer of Romeo & Juliet

Here’s the PowerPoint presentation I used to give that workshop. Hope you find it useful.

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Demystifying Social Media Workshop: Dec 1 November 27, 2009

Filed under: Arts Marketing,social media,Workshops — Rebecca Coleman @ 9:31 am
Tags: , ,

Well, Simon and I are at it again. We have an upcoming, two-part workshop at the Alliance For Arts and Culture on Dec 1.

Part 1: 9 am-12 pm
Social Media Marketing Theory

The marketing game has changed. The internet’s offer of instant global communication has given us a new tool kit to reach our customers. To succeed in this new arena you first have to understand its language.

There’s no point in learning how to pull the levers until you know why   you’re standing at the controls. In this morning session, the facilitators will discuss the paradigm shift in marketing from its traditional forms to the social internet. They will talk about what it means to join a social network, the etiquette required and how to choose the platforms that are right for you.

The facilitators have been using social media platforms such as Blogs, Twitter, Facebook and YouTube with measurable success for several years now, and will pass on the lessons they’ve learned. And they’ll examine the art of communicating and building relationships within this compelling new world.

Part 2: 1-4 pm
Theory into Practice

In this afternoon follow-up of the morning’s Introductory Workshop, you will move from theory to practice,as the facilitators share clear, concrete methods and tips for building your social media marketing plan using the most effective sites in the landscape of platforms: Blogs, Facebook, E-mail newsletters, Twitter, YouTube and Flickr.

This is where we will answer all those nagging questions about the weird and wonderful world of Social Marketing. The techniques may have changed but the abiding principle of Marketing is the same as it’s always been, and always will be: building relationships based on trust. And that is the heart of Social Media.

Both workshops take place at
The Alliance for Arts and Culture
100- 938 Howe Street

Each workshop costs $50 for members, $75 for non-members.

Click here to register.

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Updates October 30, 2009

Filed under: E-book,interview,Life,Workshops — Rebecca Coleman @ 6:06 am
Tags: , ,

Today is an aggregate post, a bunch of links and news items about what I’ve been up to and what’s coming up.

First off, I have just finished a major rewrite of my Guide to Getting Started with Social Media for Artists and Arts Organizations.my guide!
The rewrites include:

  • A fully re-worked chapter on Facebook
  • A new chapter on You Tube
  • Updated screenshots
  • More exercises, which makes it feel more like a workbook.

For those of you who have already bought a copy, thanks. And I’ll be sending you the updates in the next little while. For those of you who are interested, you can purchase a copy by clicking here. It will also be available, in hard-copy, workbook format, later today at Biz Books, 302 W. Cordova St.

I did a couple of interviews last week, too.

One with another Rebecca (Krause-Hardie) who does stuff that is surprisingly similiar to what I do, only in the States.

One with Toronto’s Ian MacKenzie, for his company’s marketing blog, The Big Orange Slide.

One final reminder that Simon and I will be on a panel this weekend entitled The Power of Social Media. We’ll be joined by Angela Crocker and Ryan Mooney, and the discussion will be moderated by Sean Allen. This takes place Saturday, Oct 31, at the Making a Scene Theatre confrence at Granville Island, from 1:30-3 pm.

Finally, stay tuned to my blog next week for an interview I just did with that wonderful Canadian playwright, Daniel MacIvor.

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Demystifying Social Media: A Workshop March 30, 2009

I belong to a group of people that all to marketing for Arts Organizations, here in Vancouver. If you are a regular reader of my blog, you’ll know by now that we are suffering from loss of media coverage of our events, due to cutbacks in newspapers, and, this week, the CBC.

It seems, then, more important than ever, to learn about and take advantage of, new ways of generating publicity. For me, right now, it’s about social media. The problem with social media is that it is so new, and because of that, is constantly evolving. Plus, there is a dizzying array of sites out there–how can you possibly manage them all?

I’m so glad you asked. Simon Ogden and I have been asked to lead a workshop on Demystifying Social Media, specifically for Artists. This workshop will take place on May 5, 1-5 pm, at the Alliance for Arts and Culture (938 Howe St).

This four-hour workshop will help neophyte and experienced arts marketers and publicists to navigate this new world of opportunity. Site by site, we will:

  • introduce you to the language and etiquette of social media and Web 2.0
  • define its place in your personal marketing toolbox
  • dispel all those inevitable misconceptions that go hand-in-hand with emerging technologies
  • help you create a new media marketing plan that’s right for your organization

Workshop cost: $50 (+GST) for Alliance members, $75 (+GST) for non-members

Please phone 604-681-3535 or email info@allianceforarts.com to register.

Hope to see you there!

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