The Art of the Business

A blog dedicated to artists who are serious about their business.

Website Makeover: Babz Chula Lifeline for Artists Society January 15, 2010

In May of last year, I was doing a job for my dear friend Carrie Ruschinski, Dying City. It was being directed by Ben Ratner. One day I got a phone call from Ben, asking if I’d be interested in taking on administrative duties for a society he was president of: The Babz Chula Lifeline for Artists. Things were winding down for the summer, so I agreed to meet with Babz.

For any of you who know Babz, this will come as no surprise, but I fell in love with her the moment I met her. Babz has three different types of Cancer, and a few years back, when she had her first bout with Breast Cancer, this group of friends rallied together to form a society to help pay for her medial bills–specifically, treatments not covered by MSP.

So, I took the job on, but in short order, I stopped asking to be paid. My mother died of Cancer, so helping someone else’s mother beat it seems like reward enough to me.

It became apparent to me pretty quickly that the society needed a new website. Donations had basically stopped trickling in, and the site was very old, static, and simple. There was basically one page, not unattractively designed, but I knew it could be so much more.

In the fall, my sweetie, Dave, who works as an instructor at Capilano University’s Interactive Design program, was teaching a course in Project Management, and asked if I had an non-profit clients that needed a website built. It would be a kind of practicum or internship for his students. Needless to say, the Society jumped at the chance, and we were assigned a team of students: Laura Mason as project manager, Sabrina Franco, and Thomas Matthews.

The goal was to create a site that was more interesting, interactive, and easily updateable. Babz had been blogging about her experience of cancer treatment, but the blog lived in two different places, and we needed an admin person to upload her posts. We also wanted to incorporate video, seeing as Babz is a film actor. Finally, we wanted to be able to let folks know what was going on inside the society: celebrity dinners, fund raising efforts, etc.

Here is the old website:

The new website was created using WordPress, and the team created a custom Theme for us. We now have the blog built right in, as well as information about the Board of Directors, Babz, and I’m able to upload photos and stories. I filmed a video Babz doing a video introduction, and we hope that she will eventually be able to do Vlog posts (when she returns from India). It’s a great site, and I’m very proud.

Go to the website and browse around for yourself.

A very special thanks to Dave Rankin, Laura Mason, Sabrina Franco, and Thomas Matthews, and the Interactive Design Department at Capilano University.

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7 Responses to “Website Makeover: Babz Chula Lifeline for Artists Society”

  1. […] 15, 2010 by thenextstage Rebecca’s got a post up today about the brand new web site launch for Babz Chula’s Artist support site. Bex and some […]

  2. Kristi Fuoco Says:

    The site looks great Rebecca! Congrats!

  3. Romi Says:

    Wonderful improvement on the homepage! It inspires hope and resilience. And the video is a great personal touch!

  4. […] like 10 or so Twitter accounts), auto-posting can be a huge time-saver. The recently redesigned Babz Chula Lifeline for Artists Society website, for example, automatically posts to Twitter every time I upload one of Babz’ new […]

  5. Hi, I found your blog on google. I’m pretty gladto have found your blogbecause I think it is amazing! I hope you don’t mind I retweeted this interesting post?

  6. Do I mind?? Heck, no. I encourage it!!

  7. Lamar Lucky Says:

    Very good article. I’ve found your site via Bing and I’m really glad about the information you provide in your posts. Btw your blogs layout is really broken on the Chrome browser. Would be great if you could fix that. Anyhow keep up the great work!


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