The Art of the Business

A blog dedicated to artists who are serious about their business.

Get Flocked! November 20, 2009

Filed under: Blogging, marketing with blogs, social media — Rebecca Coleman @ 7:20 am
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I’ve been test-driving a new tool over the past couple of weeks, and it’s fantastic!

Flock is a web browser, an alternative to Safari or IE or Firefox. But it’s so, so much more…

Here’s what I love about Flock:

1. You can seamlessly integrate all of your social networking into the browser’s sidebar. Set up your Twitter, Facebook, and pretty much anything else you might use (You Tube, Flickr, Photobucket, etc…), and you can see what’s going on all the time without needing to even flip between tabs. You can also post to Twitter and Facebook through the sidebar, or drag-and-drop your photos into the sidebar for immediate upload to Facebook, Picassa, Flickr, Photobucket, or whatever photo-sharing method you use.

2. It also works as a blog reader (again, teasers are shown in the sidebar).

3. It has an awesome web-clipping feature. Let’s say you see something while you are out browsing the web that you want to write about, or a photo that you think would look great in your next blog post. You simply highlight it, open up the “Web Clipboard” sidebar, and drag and drop it in. So much easier than bookmarking.

4. An offline Blog Editor. I use WordPress. I love WordPress, but occasionally, I get inspired to write a blog post when I am in a place where there is no internet connection (the Ferry is a common one). Flock allows you to write your post offline, then simply publish it when you go back online.

Flock has an office in Victoria, and a YouTube channel full of “how to” screencast goodies.

Click here to download Flock.

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An interview with Daniel MacIvor November 2, 2009

In December, Ruby Slippers Theatre mounts a production of Daniel MacIvor’s A Beautiful View. One of five published in MacIvor’s Governor General’s Award-winning collection, I Still Love You, it runs December 4-13 at Performance Works on Granville Island, and December 16-19 at the Shadbolt Centre for the Arts in Burnaby. What makes this show unique is that MacIvor is also directing Colleen Wheeler and Diane Brown in this production.

That’s the publicist talking. Let me put the actor on.

I have been a huge fan of MacIvor’s work for many years, and I feel all giggly and star-struck that he agreed to do an interview with me. After I read his responses to my questions, I was completely blown away. Well, he is a writer, after all. But don’t take my word for it, read on….

 

RC: You’re from Nova Scotia. I grew up in Newfoundland, and I know that growing up in the Maritimes had a profound affect on the person I became. How did being from Canada’s East Coast affect the person you became?

DM: I think of myself first as a Cape Bretoner, that’s somewhat different than being from New Brunswick or even mainland Nova Scotia. I am an Islander. That is, I’m sure, something that someone from Newfoundland understands. When one is raised on an island one is always aware that the earth ends at a certain point. Especially an island like Cape Breton, small enough to circle in single day. One can walk or drive only so many miles until land stops and water begins. Then, one turns and heads in any other direction and soon enough land ends again. I imagine that instills in me a respect for endings and a perspective that I am on the earth rather than owning the earth. Also island life – a feeling of disconnectedness from the larger world – supports certain elements of old-world living like storytelling. Having been born on Cape Breton probably makes me more naturally a storyteller.

daniel_macivor

 

RC: What was the first play you ever wrote? Was it an abysmal failure, or were you proud of it?

DM: It took me many years of writing before I had an abysmal failure. I had to develop a whole bunch of expectations and an unhealthy concern for the approval of others before I could fail that profoundly. My very first play was “One Arm Free” about some kind of king character who was tied to a throne but had … you guessed it … one arm free. It was an absurdist thing influenced by “Ubu Roi” and Beckett I think. It was never produced and I’m not even sure I showed it to anyone. My first real “play” – as in people actually read it and it was produced – was called “Blue Bells” and I wrote it my first year in the theatre department at Dalhousie University in Halifax. It was based on my parents volatile/passionate relationship. My classmate Amy House and I ended up doing it in one of the school’s studios as an independent project. It was directed by my acting teacher John Dunsworth. I was a minimalist even then, the set consisted of two chairs. We went on to perform the play at the University of Cape Breton’s One Act Play Festival and it won every award they offered. Including Best Set Design. So I guess it was something to be proud of.

 

RC: Do you like to write old-school: pen-to-paper, or do you like to write on a computer?

DM: I often start on paper with notes and then move to my laptop once I have a sense of structure in place. The whole process of playwrighting feels architectural to me and the computer supports that. However these days I feel laptop writing is old-school – people are probably writing plays on iPhones now.

 

RC: Do you prefer writing to acting?

DM: I like both. Writing connects me to something more personal and acting connects me to a broader sense of humanity. In terms of acting I think I’m best with my own writing. I haven’t done a lot of theatre acting in other people’s plays. The last time was over ten years ago in a Morris Panych directed revival of Judith Thompson’s “White Biting Dog”. I think I may have rather sucked in the role actually. When I’m going through customs I identify myself as “writer”. So I guess that’s how I see myself.

 

RC: Twitch City was a brilliant show. Like all brilliant shows, it died quickly. What was your experience of working on that show?

DM: I had a great time doing Twitch. It was a family affair. Socially we were all part of the same gang, so it felt more like a theatre thing than a TV thing in terms of energy on set and around the show generally. The show was originally conceived by Don McKellar and Bruce MacDonald as a 90 minute TV movie, but the CBC convinced Don to create a one-season-only series instead. When the first season went well the CBC wanted another cycle of shows. Don didn’t want to do it again so Bruce asked me to write a treatment for a second series. I wrote up a scenario of twelve episodes where Curtis (Don’s character) and Nathan (my character) are in high school back in the 70’s and trying to get Trooper to play the high school prom. Each episode was named after a Trooper song. In the final episode we ended up having Trooper cover band play the prom. The cover band was to be played by Sloan. Don looked at the treatment and immediately agreed to write a second season on his own.

 

RC: I love the story of how you created da da kamera. All of us who are struggling to make it and produce our own work look up to you, because you made it! Do you have any words of advice?

DM: I think the best advice is Don’t Make Money Your God. If you worry about money, money will become a problem. Don’t worry about money. Just do it. (I think I said that before Nike.)

 

RC: I love blogging. How did you get into blogging, and what are your thoughts on it?

DM: Blogging keeps me grounded. Also, I love photography and since I use a photograph with each post the blog means I’m always looking for photographs as I move through my day. I try to blog every day and it forces me to consider how to talk about what I’m doing. For the most part I blog only about work related stuff. And I try to keep it as positive as possible. If I see a show I don’t particularly like I won’t usually blog about it. There’s enough negative shit out there.

 

RC: Many of your plays are set in surreal other-worlds. Can you say a little about why that is?

DM: Theatre is a surreal other-world already. I’m just using the truth of the medium.

 

RC: What are your thoughts on Vancouver?

DM: When I was first in Vancouver in the mid-80’s – (I was going to move there – it was for “love” – never do that) – I remember being absolutely confounded about why people would drink decaf-cappuccino and then go running. Now I drink decaf-soy-lattes and go to the gym five times a week – Vancouver was twenty years ahead of me. One of the things I love about Vancouver is how light and dark it is at the same time. The brutality of Hastings and Main up against the beauty of Stanley Park. This kind of juxtaposition is a reality of life on earth and what a real city is made of.

 

RC: What is A Beautiful View about, and what inspired you to write it?

DM: A Beautiful View is a love story about friendship. I wrote the play as a response to how we have become so comfortable with labeling ourselves and our relationships, even when those labels are restricting.  The star of the play really is the friendship between the two women, that means that beyond everything else it’s all about what the actors bring to the play.  I’m very excited about working with Diane and Colleen – I’ve been a fan of them both for some time.

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Diane Brown and Colleen Wheeler. Photo credit: Tim Matheson

 

RC: Why should people come and see A Beautiful View?

DM: Because it will make you laugh and remind you of the exquisite sadness of being.

 

For more information on Daniel, or to read his blog, visit his website.

For more information on A Beautiful View, visit the Ruby Slippers Theatre website.

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Happy Blog-versary! October 1, 2009

Filed under: Blogging, Life — Rebecca Coleman @ 6:30 am
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One year ago, on October 1, 2008, I posted my first blog post on theartofthebiz.com.

I had been writing monthly guest post for Simon Ogden for nearly a year, and decided it was time to launch my own blog.

It’s interesting for me to have the opportunity to reflect on the past year. There have been times when it was really tough slogging: I was too busy or simply lacked the inspiration to come up with fresh content. Three posts a week is a fairly sizable time commitment for a gal who is also attempting to run her own business and raise a young son.

But, for the most part, I managed to bang out three posts a week. Some were quite good, and well received, while others maybe not so much. I had made a commitment, and I was determined to stick to it.

I had to do lots of research in order to write posts on social media, which later became the structure on which I build my e-book, which was launched in June, and continues to sell quite nicely, thankyouverymuch.

I love blogging. Despite that some days I struggle for the right words (or words at all), I love the immediacy of it, how I’m able to post about things that are topical and relevant, and even controversial. I love being able to share information. I hope that I’m making a difference.

It’s been a great year. And I am so, so happy with the success of the blog. When I started it a year ago, only 400 people read my blog that month. In September this year, there were more than 3,000. Which goes to show you: post regularly, try to have meaningful and valuable content, and your numbers will grow. Oh, linking  your blog up to social media like Twitter also sends lots of people your way.

Special thanks to you, the reader, for doing that thing you do: reading, commenting, re-tweeting, challenging, asking questions, and especially, subscribing. We can create the most beautiful piece of theater ever, but if no one sees it, what’s the point? You’re my audience, and I really appreciate you.

Special thanks to all the wonderful people that helped me along the way with technical questions, like Travis Bedard, Nick Keenan, Kate Foy, Rebecca Bolwitt, Susie Gardner and Shane Burley, and Lorraine Murphy. And an extra special big thank you to Simon Ogden, who answered “yes” when I asked him if I could use his blog as a testing ground for this idea I had called “The Art of the Business.”

Not sure what the next year will bring, but I’m excited to see!

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Uses of video: Blog intro August 18, 2009

Filed under: Blogging, Marketing with YouTube — Rebecca Coleman @ 7:14 am
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I’ve been thinking so much lately about how to start incorporating video into my blog. I just got a new Mac with a built-in webcam, so it’s not implausible to think that I might start doing some vlog posts at some point.

But what I’ve been really wanting is to have a video with me introducing my blog. You see, while you might be able to get a sense of who I am from my written voice, I really want folks out there to get a sense of my energy.

So, yesterday, I asked Simon to shoot a video introduction to my blog for me. The results are below. I’d love to hear what you think, and if you think this might be something you could apply to your own business. This video is on YouTube, but will live permanently on my “About” page.

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I’m on a Teleclass! July 24, 2009

This week, I did an interview with Jason Drohn, who is an online small business coach. We met through Twitter, and he is an avid blogger. He does a series of teleclasses, and my interview with him is  one of them.

Our conversation includes the topics:

  • How organizations who rely on promoting their through the newspaper should be marketing in new media.
  • The secret of promoting video through social media
  • How and why you should be engaging customers through all sorts of mediums – audio, video, text
  • How to sell 1-to-1 through social media
  • How to create ambassadors for your business
  • How your blog should integrate with your social media stream
  • The strategy behind developing a plan for social networking
  • What you shouldn’t do to promote your business with social media
  • What the true cost of social networking is
  • What you need to be careful about concerning brand management
  • The truth on what Twitter marketing is actually about
  • How to find clients and business through Twitter
  • How to cross promote everything – Facebook, Twitter, LinkedIn, Youtube, etc.

And more!

Click here to listen to the MP3.

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New Arts blogging course with a discount for you! July 22, 2009

Filed under: Arts Marketing, Blogging — Rebecca Coleman @ 5:50 am
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I’ll be honest with you: of all the social media that I participate in, blogging is the hardest. There’s a couple of reasons for this. First off, blogging takes more time than anything else. It’s a five-minute job for me to create a new Facebook event, or update it with the latest review. It takes me 30 seconds to Twitter. But blogging is a time commitment of about 2-5 hours per week, if you want to be consistent and build up a following.

Secondly, there’s the problem of inspiration. If you have a niche arts blog, it can sometimes be very difficult to come up with 2-3 new posts per week, even if those posts are short. I have to admit, sometimes my inspiration well is can be pretty dry.

Well, help is at hand. Marianne Devine writes a great blog called smArts and Culture, and like me, she’s dedicated to helping artists to market their work. She has a brand-new 10-week course to help you start a blog, or breathe new life into your existing one. It’s called Arts Blogging–Without the Angst.

It’s available now, and if you use this code ARTOFTHEBIZ, you will get a 30% disount. Check it out–I highly recommend it!

UPDATE: The discount ends August 15, so get a move on!

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A who’s-who of the Vancouver Theatrosphere, updated June 24, 2009

Filed under: Arts Marketing, Blogging — Rebecca Coleman @ 11:21 am
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About six months ago, I wrote a blog post about who was blogging about theatre in Vancouver. I’m happy to say that, since that time, a few new blogs have cropped up, or have been brought to my attention.

Vancouver Theatre Reviewers:

In addition to Vancouver Plays, Review Vancouver, Plank, Do Something Different and Beyond Robson, here are two more:

  • Review from the House: Remember Immediate Theatre? Well, Gillian used to review for them. Now, she has her own very pleasant blog which reviews food, theatre, and travel.
  • The Writerly Life: You might know Andrea as one of the theatre reviewers for The Westender, but she’s so much more!

New Vancouver Theatre Blogs:

  • The Alliance for Arts and Culture: covers arts advocacy.
  • The Arts Club Theatre: written by my colleague, Nicole McLuckie, I’m really enjoying this blog. It strikes the right balance of fun and business.
  • An Unidentified Production: is the blog of Sabrina Everett, founder of Twenty Something Theatre. She blogs about her experience as a producer.
  • Rent In Vancouver: is the blog of Ryan Mooney’s Fighting Chance Productions, chronicling the process of producing RENT.
  • Bouffon Droppings: written by my dear friend Trilby Jeeves, bouffon and bouffon coach. About her life as “Madame Rouge” and musings about the artist’s life.

Already established Vancouver theatre bloggers:

  • Green Thumb Theatre – Green Thumb is a local company that specializes in theatre for young audiences.
  • Lois Backstage – Lois is the stage manager at Pacific Theatre, but she’s working in Kamloops for the summer, and providing us with a new perspective from there.
  • Pi Theatre – The blog of Pi Theatre.
  • The Next Stage – Simon Ogden is the number one Theatre blogger in Vancouver.
  • Soul Food – Ron Reed is the AD at Pacific Theatre, and I think, may be Vancouver’s first Theatre blogger.
  • The Theatre Department of UBC – written by that Shameless Hussy, Deb Pickman.

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How to be a better blogger June 5, 2009

Filed under: Blogging — Rebecca Coleman @ 12:27 am
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Ah, hindsight, how I love you.

This post is my 100th.

I started blogging as The Art of the Business in January, 2008, as a regular, monthly contributor to The Next Stage.

Funny thing about launching a blog. It’s not hard to do. Pick a topic, pick a name, pick a platform (I’m WordPress through to my core), and go. What’s hard is finding your voice, and sustaining it.

I don’t know if I can help you find your voice. Eight months after launching my blog, and committing to (mostly) 3 posts a week, I am still very much finding my voice. I started out writing about tips and tricks for marketing your theatre production or art practice, but have often written about social media, specifically in the context of marketing. My most popular posts to date involve Twitter, and the loss of the mainstream media (and some ideas about what to do about it).

As I continue to blog, I’m sure my voice will grow and change–it’s just inevitable.

I feel like I am in a bit of a reassessment phase right now with my blog. I’ve been doing it for a while, and  I’ve established a readership. Things, in other words, are cooking along as they should. But there’s always room for improvement, and it is my intention to reassess my blog over the coming weeks, and start to make (hopefully, positive!) changes.

Let me share a couple of really wonderful resources I’ve found recently on blogging that might help you to do the same, if you are so inclined (or to finally take the plunge and start that blog).

ProBlogger is an an amazing resource. Recently, Darren Rowse, who is THE dude at ProBlogger, started and ran a challenge called 31 Days to a Building a Better Blog. Really good stuff–concrete, lots of practical advice and exercises. And now that I have a bit of spare time, my plan is to go back and walk through the course. You can do the same, or you could just buy the e-workbook (it’s a steal at $19.95).

You know how I’m always harping on about how you need a plan for blogging? How you need to post consistently? Andy Wibbells shared this lovely spreadsheet/blogging plan the other day. I’ve downloaded it to my desktop for future use.

Finally, I want to ask your opinion (which is clearly much more important than mine). What kind of posts would you like to see in the future on The Art of the Business? Which ones were your favorites? Should I update something?

The comment section awaits with bated breath…

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State of the Union: Social Networking March 23, 2009

Okay, so I’m no Guy Kawasaki. I’m not even close to Seth Godin.  But some interesting things have happened over the last few weeks, and I wanted to share them with you.

imagesFirst off, Twitter just celebrated its third birthday. Originally used as a device for co-workers in the same office to talk to each other, Twitter began in March, 2006, at a company in San Francisco called Odeo. At last count, Twitter users worldwide are thought to be somewhere in the range of 6 Million.

facebook_badgeSecond, if you are a Facebook user (Facebook is the number 1 social media application in the world, right now), you’ll notice that they have rolled out a new interface. This is partly because Facebook tried to buy Twitter in November last year, and was unsuccessful. So, they have changed their interface to be more Twitter-like.

myspaceThird, I have given a couple of talks on social networking over the last couple of weeks, and I have been asked the question “what about My Space?” My response is always the same: if you are a musician, you should have a My Space page if you are a musician, otherwise….

What does all this tell us? Well, first of all, Facebook would not have tried to buy out Twitter, unless they saw them as some kind of threat. Their current redesign is further proof that they are worried about Twitter’s rapid growth. My Space is a good example of this. In June 0f 2006, My Space was the most popular social networking site on the internet, but it was eclipsed by Facebook in April 2008. My Space is now primarily used by musicians, which I think it is perfect for. Facebook, meanwhile, is sweating over Twitter’s growing popularity.

I have talked to a lot of people about Twitter over the last few weeks. Most people say the same thing–they feel like they should be on Twitter, because it’s so popular, and they hear about it all the time, but I also hear that people are unsure what to do when they join. Often they feel overwhelmed by the amount of noise going on, and are unsure about Twitter’s value to them.

Whenever I get a new follower, I like to check out their Twitter page, and if they seem like someone I have something in common with, I’ll follow them back. I’ve been super busy these last two weeks, so yesterday, I batched the nearly-100 new followers I’d gotten over the last couple of weeks. When I look at someone’s profile to see if I want to follow, I’m looking for a few specific things: a picture, a fully-filled out profile, a website. I will also glance at their last few tweets, and see if any of them present value: links, blog posts, information.

It was a bit of a wake-up call: not that many passed the test. It started me wondering: if someone stumbled over my Twitter page, and judged it on my values, would they follow me? Maybe. Maybe not.

Twitter is young, and there has been a lot of talk about how to take it to the future. Monetization, for example. For me, it’s my goal to use my social networking ability and my skills as a marketer to help people to begin to create a social media marketing plan for themselves or thier business, because this is an area that I see is sadly lacking.

So stay tuned… plans are in the works. And you’ll be the first to know.

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Hey, Vancouver–Come Celebrate Theatre: International Style! March 20, 2009

Filed under: Blogging, World Theatre Day — Rebecca Coleman @ 6:34 am
Tags: , ,

A while back, I posted about a new blog that I started with a group of theatre artists from around the world to celebrate World Theatre Day on a truly international basis. Since then, we have changed the URL of the blog to http://worldtheatreday.org, and its look has been improved greatly, thanks to WordPress expertise of some of my fellow bloggers.

On World Theatre Day, March 27, the blog will act as a central hub for Theatre artists to connect and share thier celebrations with the rest of the world. So be sure to check the blog regularly on March 26, 27 and 28 (because people will be posting from different time zones).

Here in Vancouver, The GVPTA has a raft of stuff you can do to celebrate WTD. But the big party will be happening from 10:30 pm on at The Other Space (formerly The Queen Elizabeth Restaraunt, home of Hoarse Raven and Tony ‘n’ Tina’s Wedding). We will have the blog up on a computer there, so that you can check out the celebrations around the world, and perhaps add to them yourself!

See you there! If not in person, then virtually….

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